@Bibtex-file{Ai/web-advertising.bib,
  title =        "Bibliography on Web Advertising",
  author =       "Evgeniy Gabrilovich",
  email =        "gabr@yahoo-inc.com",
  address =      "Yahoo! Research\\ 2821 Mission College Blvd\\ Santa
                 Clara, CA 95054\\ USA",
  supported =    "yes",
  abstract =     "This bibliography covers a variety of topics related
                 to Web advertising, including sponsored search and
                 content match. The +bibliography mainly covers
                 algorithmic approaches to Web advertising, but may also
                 include relevant papers on interfaces, human-computer
                 +interaction and the like.",
  readme =       "For further details, please see
                 http://research.yahoo.com/profiles/gabr/bib/bib.html",
  keywords =     "web advertising, sponsored search, content match,
                 contextual match",
}